Michelin Man logo waving with a yellow horizontal stripe beneath on a white background.

We are proud to partner with Michelin Performance Tires. Each Legends Package gives you a chance to win a set of tires.

100 Years of Route 66. 250 Years of America.

Starting October 12th, P66 Rallye runs the full length of Route 66, a ten-day drive from St. Louis to the Pacific Coast in the road's hundredth year.

From city streets to mountain passes, every mile celebrates the creativity, craftsmanship, and spirit that make driving in America unlike anywhere else.

mornings begin behind the wheel and evenings end with intimate community events and local celebrations.

ROUTE 66

October 12 - 21, 2026


Drive all day.
Stay out late.
Repeat.

Officially recognized as
the commemorative Rallye
of the Route 66 Centennial.

Primary Btn ArrowPrimary Btn Arrow

Five Entry Points.

10 days. historic roads. legendary drives.

GATEWAY TO THE AMERICAN ROAD TRIP
º01
St. Louis, Missouri
OIL HERITAGE & HOTROD CULTURE
º02
Tulsa, Oklahoma
CLASSIC ROUTE 66
º03
Amarillo, Texas
MOTORSPORT MEETS THE MUSE
º04
Santa Fe, New Mexico
THE AMERICAN SOUTHWEST
º05
Flagstaff, Arizona
GATEWAY TO THE AMERICAN ROAD TRIP
º01
St. Louis, Missouri
OIL HERITAGE & HOTROD CULTURE
º02
Tulsa, Oklahoma
CLASSIC ROUTE 66
º03
Amarillo, Texas
MOTORSPORT MEETS THE MUSE
º04
Santa Fe, New Mexico
THE AMERICAN SOUTHWEST
º05
Flagstaff, Arizona
GATEWAY TO THE AMERICAN ROAD TRIP
º01
St. Louis, Missouri
OIL HERITAGE & HOTROD CULTURE
º02
Tulsa, Oklahoma
CLASSIC ROUTE 66
º03
Amarillo, Texas
MOTORSPORT MEETS THE MUSE
º04
Santa Fe, New Mexico
THE AMERICAN SOUTHWEST
º05
Flagstaff, Arizona

Drive With Us.

One day or all ten. Every tier puts you in the mix.

º2-DAY PASS

Designed for those who want to enjoy the spirit of P66 Rallye without committing to the full ten-day experience. Each Two-Day Pass offers a complete story of its own.

$4,000
/car
Includes:
  • Two days of curated driving
  • Access to exclusive partner activations
  • Accommodation partner discounts for both nights
  • Scenic driving routes, route book, and official Rallye support
  • Two evenings of immersive P66 experiences featuring live music, art, design, and local cuisine
JOIN US
JOIN US

ºLEGENDS PACKAGE

Morning launches. Mountain passes. Small-town celebrations and private gatherings. The Legends Package places you at the center of every chapter of the Rallye.

$18,000
/car
Includes:
  • Access to all official Rallye launch, drives, and evening events for ten days
  • Complimentary accommodations and hosted dining for the duration of your experience
  • Featured vehicle placement at the Rallye
  • Limited Edition capsule collection
  • Invitation to the Closing Gala on the Pacific
DRIVE WITH US
DRIVE WITH US

ºFOUNDER'S CIRCLE

Every great institution begins with a small group of people who believe in an idea before the rest of the world sees it. The Founder's Circle is a lifetime membership for the patrons who will help shape the future of P66 Rallye for decades to come.

$50,000
/member
Includes:
  • Everything in the Legends Package
  • Preferred Founder pricing for future P66 Rallye experiences
  • Invitations to exclusive annual Founder's Circle gatherings
  • Lifetime membership that is personal, named, and limited to the original ten Founders
  • Recognition as an inaugural patron of P66 Rallye across future historical and archival materials
BECOME A FOUNDER
BECOME A FOUNDER

Premium Add-Ons.

enhance your experience.

vehicle concierge service

Full logistics for your car: fuel, maintenance, detailing, and secure parking at every stop. Drive. We handle the rest. (Included with Founder's Circle.)

P66 Time capsulE

One of 100.
Limited-edition jacket, shirt, keychain, and more.

America's Rallye.

the renewal of Route 66.

Shape
Shape

P66 brings together drivers, artists, photographers, builders, musicians, and anyone who still thinks a road trip is one of life's great adventures. You don't need to know a soul when you arrive. You will by breakfast on day two.

Rallye Starts
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October 12, 2026 · St. Louis, Missouri
R
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Drive All Day. Stay Out Late.

Morning coffee launches, scenic drives, long lunches, block parties in small towns, live music, good food, and great conversations. Repeat for ten days.

COME AS YOU ARE.

*If you can't make it this year, contact us. We'll save your info for the next one.*
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RALLYE

The Long Way Is Better.
We build routes around places worth remembering. The road with nobody on it. The town that's genuinely glad you showed up.
Cool cars are fun.
Interesting people are unforgettable.
P66 brings together drivers, artists, photographers, builders, musicians, and anyone who still thinks a road trip is one of life's great adventures.
This is the start of a tradition. Every October we'll find new roads, celebrate new towns, and add another chapter. The road keeps going. So do we.